Speed matters. It’s quicker to run 100 meters than the London Marathon.. same ideas apply. Keep distance between you and your visitors at a minimum. If your target audience is the UK and Europe then it makes sense to host your website there. Page load times, ping times and download speeds will all be quicker than hosting elsewhere!
Better search rankings
Everyone knows that you will see a Search Engine benefit from having your site on a UK registered IP if your target audience is in the UK/EU. All our IPs are allocated via RIPE and registered for UK use.
You’re adhering to UK law
If you are a company based in the UK and store any information on your website you are bound by the Data Protection Act. These should play a big part on where and in-fact where you host your website.
We see the act with two main ‘principles’ that directly affect web hosting.
The first is Principle 7:
Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss, destruction or damage to personal data.
We try our best to keep things secure, servers are checked on a daily basis and run the latest versions of software. The Cloud Servers and services are protected by brute force detection and firewalls to help safeguard against attacks.
The second is principle 8:
Principle 8: Personal data shall not be transferred outside the EEA, unless that country ensures an adequate level of protection of the data subjects in relation to the processing of the data
You’ll be pleased to know that all GURU hosting is provided from our main point of presence in Hemel Hempstead, UK.
For further information please see: https://ico.gov.uk